Minimalism: Less, but Better

1. What is minimalism?

We think it’s a kind of aesthetics and attitude towards life other than an art faction. In today’s world, many people are attracted by flashy stuffs. They just want more and want things to be grander. But people who embrace minimalism will appreciate things by looking at the intrinsic qualities, such as materials, structures, and lines of the object, which help make their life simpler.

PITAKA
PITAKA

Does PITAKA inspire you to embrace a minimalist life?

2. Less but Better

Dieter Rams, one of the most influential industrial designers in the 20th century, summed up his design philosophy as “less but better.”

PITAKA
PITAKA

Rams joined Braun in 1955, then he became the chief designer in six years and remained in that position until he retired in 1995. The designer and his team have produced over 500 products that were regarded as the typical German design, understandable, useful, and unobtrusive.

That’s what our engineers strived to do with every product.

Do you own other items with a minimalistic design?