Music Runs In
What does music mean to you? How does music affect your life?
To a 5-year-old, the first time he understood what music truly stands for was watching a band performing in a
mall. Music is happiness.
When he turned 18, he was into rock ‘n’ roll, and decided to put everything he had into making indie rock.
Music inspired him to "do something different" and led him to a path less traveled.
His music career came to an end due to the lack of support and other factors. He became a product designer,
and built PITAKA, a brand driven by innovation to provide alternative gadgets in helping and inspiring
people to live a simple, quality life.
At the same time, he never gives up on music, a passion he truly upholds. He still plays rock and listens to
symphonies, for relaxation and finding inspirations. Music has, and always been a part of his life, no matter
what he does.
One day, an idea struck his mind:
“why not infuse music
into my design?"