The Apple Ecosystem Is Terrific But It Sucks Sometimes

If you've watched any tech reviews in the last few years, you've likely heard someone discussing the concept of a tech ecosystem. "Ecosystem" is a somewhat new term in the world of consumer tech, though ecosystems themselves have been around forever. In this article, we'll break down the meaning of tech ecosystems, their benefits and drawbacks, and how you can use them to your advantage.

What Is The Apple Ecosystem?

In tech, an ecosystem is a family of devices and services that are all designed to work with one another. Like a real ecosystem, the relationship between these devices makes them stronger than they are on their own, making it a powerful strategy for tech companies.

Apple certainly isn't the only tech company with an ecosystem, though it's the most successful for several reasons. Apple's ecosystem encompasses every service and device they currently make and even includes many of the features on its devices.

Multiple Apple devices

Whether you have an iPhone, iPad, iMac, MacBook, Apple Watch, pair of AirPods, Apple TV, or HomePod, your Apple devices are made to work with one another in useful ways. What separates these interactions from the competition is how well these features are implemented as well as how restrictive they can be (but more on that later).

What Are the Benefits of the Apple Ecosystem?

Whether you're new to Apple's ecosystem or are a dedicated fan, there are probably a lot of features you didn't even realize you had access to. We'll cover some of our favorite features in the ecosystem to help you get the most out of your Apple devices.

1. iMessage

iMessage function on iOS

One of the most popular features of the Apple ecosystem is iMessage, Apple's native messaging service. When you send text messages to other Apple users, you'll notice that the text bubbles turn blue rather than the default green.

That's because messages sent between Apple devices are passed through Apple's servers rather than your cellular network. This provides you with features like Tapback, message effects, Animojis, and end-to-end encryption. iMessage works more like an instant messenger than a traditional SMS client, which makes it much more feature-rich than other smartphones' messengers.

2. Apple Handoff

Apple Handoff feature

Another handy feature of Apple's ecosystem (pun intended) is Handoff. Handoff is useful for users that own multiple Apple devices. It allows you to open the same app on another device at the same point, meaning if you're reading a book on your iPhone, you can open Apple Books on your iPad and be on the same page.

Handoff makes switching between devices seamless. You can easily move content between devices, allowing you to choose between different screen sizes and means of interactivity on the fly.

3. AirDrop

AirDrop, links to other Apple devices via Bluetooth

Although it's a little less popular than some of the other features in the ecosystem, AirDrop definitely shouldn't be overlooked. It allows you to share files, videos, images, and links to other Apple devices via Bluetooth.

This makes it a faster way to share files than by messaging or emailing, and it makes it easy to deny content if you aren't interested in what someone is trying to share with you. The only real drawback of AirDrop is that because it uses Bluetooth, you have to be physically near the device that you want to share with.

4. Share Content Between All Devices

Share content between all Apple devices by logging in the same iCloud account

Another perk of Apple's ecosystem is shared content, which is made possible by iCloud (the figurative glue holding the ecosystem together). All of your purchased and rented apps, books, movies, music, and photos are shared between all of the Apple devices that you're logged into.

5. Family Sharing

Family sharing feature in the Apple ecosystem

Speaking of sharing content, family members that use Apple devices can share content with one another through Family Sharing. Family sharing allows you to share purchases (like apps, books, movies, and music) with the other people in your family. You can even control what content is shared and what isn't for families that have younger members.

What Problems Can Apple Users Run Into By Using The Apple Ecosystem?

Although Apple's ecosystem is packed with helpful features, there are some drawbacks to the walled garden that users should be aware of. Here are a few ways the Apple ecosystem can actually hurt its users.


According to a report from Experian Marketing Services, Apple users spend 35% more time on their phones than Android users, which is a considerable chunk of time. The ecosystem is one of the main draws for this, as Apple users are more likely to have multiple devices calling for their attention.

Apple devices are expensive

Another report by Mobile Marketer revealed that Apple users also spend more money on their devices than Android users. Now, this is partially due to the fact that Apple's devices are all priced at the higher end of the market, while Android devices can be found at any price point. However, the draw of the Apple ecosystem certainly drives people to purchase more Apple products, while the Android ecosystem is less compelling.

The combined result of these two findings is that even though there are lots of benefits to being within the Apple ecosystem, it comes at a cost, and users should be aware of this.


Another issue of Apple's ecosystem that users may not realize until after purchasing their devices is that moving to another company's products can be difficult, to say the least. The Apple ecosystem is designed to draw you in and never let you back out.

iCloud is one of the primary ways that Apple achieves this. iCloud stores all of your messages, contacts, music, photos, movies, books, podcasts, notes, lists, calendar items, and reminders. All of this is convenient when you're in the ecosystem, but when you get ready to leave, it adds a lot of weight to the sacrifice.

iOS is different from Android on the hardware and software

Apple's hardware is another obstacle that stands in the way of those considering leaving Apple's garden. The iPhone and Apple Watch use proprietary charging methods; the Lightning cable for iPhone and MagSafe charger for Apple Watch. This means you can't keep any of your cables when moving to another line of products. Not to mention that all of your device cases will be rendered useless as well.


As we just mentioned, charging cables are one of the odd parts of the ecosystem that Apple likes to control, and it can be a surprisingly big problem for Apple's users. By not using standardized chargers on its smartphones (like USB C), Apple is able to control many of the peripheral devices that its users purchase.

A montain of cables, charging Apple devices can be a mess

This leads to Apple users owning a set of cables and devices that aren't compatible with one another, let alone other products on the market. You can’t charge your Apple Watch with the same wireless charger as your iPhone, you can’t charge an iPad Pro with the same cable as a standard iPad, you can charge some AirPods wirelessly, but not all of them; there is a lot for the average person to remember when it comes to charging their Apple devices. The end result is a complicated mess and a mountain of charging cables.

The iPhone has had wireless charging since 2017 and the Apple Watch has had it since 2015. However, each device uses a different wireless charger, which means you can't charge your iPhone with the same charger that you charge your Watch with.

The Solution

Fortunately, there is a solution to some of the limitations of the Apple ecosystem, and that's multi-device chargers. Multi-device chargers can reduce the clutter Apple users accumulate and make it easier to switch to other product lines if you decide to leave the platform. Of all multi-device chargers, the powerful, versatile and reliable 6-in-1 wireless chargers -- Air Omni, is highly recommended for Apple fans.

Save time and money

The Air Omni 6-in-1 wireless charger is designed to save you time and money. Its wireless charging features mean you’ll spend less money on cables and fast charging enable you to save hours charging any of your device. You don’t have to wait for an empty outlet to charge a second device. To charge all six devices, all you need is one charger and three cables, saving at least half of your expense.

Switch between iOS and Android system

switch between USB-C and Lightning connector

You never know what when an iPhone with a USB-C will happen or will it happen or not. But you’ll be well prepared with Air Omni featuring a Lightning connector that can be converted to a USB C connector, as well as additional USB-A and USB-C ports, for maximum flexibility. Even if you abandon Apple one day, you don’t have to buy additional cables or chargers. Just one push the button to switch to the desired connector.

Keep organized while charging

On one hand, Air Omni provides wireless charging for smartphones, Apple Watch and AirPods, which saves you the mess of cables and chargers. On the other side, it has a fast charging Lightning/Type-C connector for you to plug in your phone or iPad (whether it has Lightning or Type-C charging port), and that requires no extra cable or charger either. On top of that, the foldable back panel and the hidden draw on the 6-in-1 wireless charger help you save space and organize your stuff.

Expand Your Tech Ecosystem

Apple users can benefit a lot from the Apple ecosystem, as mentioned above; but the great ecosystem also causes headaches because you will be restricted by it. By switching to a powerful and versatile wireless charging mat like the Air Omni, you can expand the types of devices you own without having to get rid of any of your existing Apple products and cables. Air Omni is the ultimate solution for you to get the most out of the Apple ecosystem.


About the Author

Love of tea, movies, video games, and writing. I've been writing hundreds of online articles over the past few years, mainly about technology. If I'm not writing, you can probably find me reading or playing video games.

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